Background
Situation Sthlm is a Stockholm street magazine sold by people experiencing homelessness or social exclusion. To reach younger readers and support its new digital edition, the magazine needed to find a way to make a new audience care.

Solution
We reimagined the familiar “day in the life” social media format. Instead of following an influencer’s polished routine, the film follows Linda, a real Situation Sthlm vendor, through her day. A custom-built POV rig lets viewers see life through her eyes—without fiction or filters.

Result
Compared with the previous month, website sessions increased by 219%, brand searches by 225%, and digital newspaper sales by 366%. A familiar format brought a different perspective—and a new audience to Situation Sthlm.