Campaign fort the the new Toyota C-HR.

The Toyota C-HR is a special car. Some love it. Others hate it. But can you really say that? Yes, you can. What's more, we wanted to show the real emotions the car evoked. Both good and bad. How? We used an EEG headset to see people's real emotions.

And it worked.The campaign had a 311% higher view-through rate than the benchmark, a 236% longer session length, and a 200% higher goal completion. According to people much smarter than me, that's really good! So, honesty is the best policy.