
Toyota - Call of the Dunes
Inspired by Drive to Survive's success engaging new Formula 1 fans through human stories, we took a similar approach with Toyota Gazoo Racing (TGR).
Our documentary-style film explored the TGR team's struggles and triumphs at the Dakar Rally, emphasizing their resilience and how they "Go Beyond." Focusing on the people, not the cars, broadened the film's appeal beyond motorsport enthusiasts, creating a powerful emotional connection with viewers.