Fall/Winter campaign for Swedish outdoor brand Klättermusen.

Featured in: Highsnobity, Hypebeast and Monocle

About:
Pioneer's Route campaign centers on a short film featuring former Olympic skier Gudmund Söderin revisiting the mountains he first explored in 1976. Joined by his daughter Nanna, Hampus Mosesson, and Joakim Johansson, Söderin explores how the route has changed and reflects on the evolution of gear and preparation across generations.