Campaign for Swedish white gods and home appliances company Tretti.

About:
In a world increasingly dominated by chatbots, Tretti offers something refreshingly human: real, accessible customer service you can actually call. That's our key differentiator, and the heart of this campaign.

We're highlighting the value of proactive support. You don't always know when you'll need help, so we're empowering our audience to ask questions before they run into problems. We want to make the question and Tretti the hero!

Our message is simple, memorable, and designed to stick: "When you're thinking about white goods or home appliances – Fråga Tretti först!" (Ask Tretti first!)